ОМНИБУС НАФИ (всероссийский опрос населения)

 

A monthly, all Russian survey of the population, simultaneously including in one questionnaire, different thematic blocks from several customers. Download the detailed information

Why do we use the omnibus? 

monitoring of brand awareness and health (brand tracking) 

impact assessment of an advertising campaign 

the testing of demand for services and support of product launching on to the market

evaluation of public sentiment and consumer activity 

the effect of changes in legislation and to ongoing reforms  

Advantages 

a representative all-Russian sample (14+)

the study is conducted at least once per month

you  formulate the research and only pay for the questions that you request 

results are available in three days, following completion of the survey

the research is not "paneled" and each time can make a random selection from previous themes

the survey method corresponds to the target audience

methodology of research 

The method of data collection is by the combination of residential, street and internet survey methods. 
Choosing the most convenient method for each target group.
Sample: all-Russian (n=2 000 people), representing the population (14+) by sex, age, education and type of settlement. 
Error margin 2,2%.
Geography: 150 settlements in 42 regions of the RF 
The research covered all federal districts.

The advantages of the all-Russian omnibus have already been appreciated by 

                

We also conduct all-Russian representative surveys of entrepreneurs (business-omnibus)

Other methods of research, used by NAFI