A monthly, all Russian survey of the population, simultaneously including in one questionnaire, different thematic blocks from several customers.
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Why do we use the omnibus?
monitoring of brand awareness and health (brand tracking)
impact assessment of an advertising campaign
the testing of demand for services and support of product launching on to the market
evaluation of public sentiment and consumer activity
the effect of changes in legislation and to ongoing reforms
a representative all-Russian sample (14+)
the study is conducted at least once per month
you formulate the research and only pay for the questions that you request
results are available in three days, following completion of the survey
the research is not "paneled" and each time can make a random selection from previous themes
the survey method corresponds to the target audience
methodology of research
The method of data collection is by the combination of residential, street and internet survey methods.
Choosing the most convenient method for each target group.
Sample: all-Russian (n=2 000 people), representing the population (14+) by sex, age, education and type of settlement.
Error margin 2,2%.
Geography: 150 settlements in 42 regions of the RF
The research covered all federal districts.
The advantages of the all-Russian omnibus have already been appreciated by
We also conduct all-Russian representative surveys of entrepreneurs (business-omnibus)
Other methods of research, used by NAFI