«Для успешной цифровой трансформации бизнеса необходимо не только внедрять цифровые технологии, пользоваться самыми новыми инструментами для построения бизнес-процессов и защиты информации в компании, но и создавать особую корпоративную культуру, направленную на освоение новых технологий. Сотрудники должны находиться в постоянном развитии и получать самую современную и актуальную информацию о трендах в области цифровизации для их сферы бизнеса. Для этого руководителю важно обучаться самому и организовывать тренинги и дополнительные курсы по получению новых знаний и практики для своих сотрудников».

Index of Changes: Are Russian Companies Ready for Digital Economy?

Timur Aimaletdinov

Deputy CEO

Over the past year, the tourist activity of Russians has grown, and we expect the trend is to strengthen in the near future. On the one hand, economic difficulties limit household spending on holidays, especially on foreign travels.

Tourist preferences: Russians choose active rest

Timur Aimaletdinov

Deputy CEO

Several factors reduce the level of loyalty to banks today. Firstly, macroeconomic aspects and regulatory policies led to more restrained marketing activity of banks. Secondly, another reason is the consequences of license revocation. “Forced loyalty” has intensified, it’s the situation when a client prefers not the brand, product or service, but the factor of state participation.

Russians are not loyal to banks in which they are served

Lyudmila Spiridonova

Head of HR and Energy Industry Research

Older people are perceived as dependent in Russian culture: it is customary to care for them, and employers consider employees of pre-retirement age physically weak, less ambitious, less trained. It’s not yet accepted to raise qualifications during our life.

Business is ready to implement measures to support employees of pre-retirement age

Timur Aimaletdinov

Deputy CEO

Digital literacy is an essential condition for the development of the digital economy. However, it is not enough for economic growth. The next step is the development of digital competencies, professional knowledge and skills that meet modern requirements for labor productivity.

Digital literacy of Russians is increasing

Guzelia Imaeva

CEO

The non-profit sector is able to respond promptly to the needs of various socio-demographic groups and reacts to new social challenges and problems by providing services to the population. In addition, NGOs offer the population additional jobs. It is important to increase support for non-profit organizations both in large cities and in small settlements.

Half of Russians know about activities of social NGOs