Guzelia Imaeva


Гузелия Имаева

Chief Executive Officer

Education

• Russian State Social University, Faculty of Sociology

• Moscow international higher businesses school MIRBIS. Presidential Program for the Training of Management Specialists. Specialization in marketing

• Advancia-Negocia business school, Paris, France


Expertise

• Member of the Expert Council on Digital Economy in the State Assembly of the Russian Federation

• Member of the Expert Council on Financial Literacy of the Central Bank of the Russian Federation

• Member of the Expert Council of the Deposit Insurance Agency

• Member of ESOMAR 

• Member of the Russian Society of Sociologists

• The author of dozens of scientific publications and articles in the field of financial behavior of the population and business. Co-author of the books: 100 Facts about Russians’ financial Behavior, Encyclopedia of Russians’ financial behavior, Financial inclusion in Russia: the demand-side perspective, Children and finance: Safety of Savings and payments, Digital Literacy for the Future Economy, Children and Technology

• The winner of the IX All-Russian Business Women Competition Success, 2013

Publications in business editions 

  1. All bets are off // Bankovskoe obozrenie, №2 Februry 2017, р. 26-29

  2. Availability of financial services for SME – global scale problem // Bankovskoe obozrenie. 2015. № 3

Publications in scientific journals 

  1. Imaeva G.R., Lvovskaya O. Financial behavior of Russians in 2015 // Marketing v Rossii 2016. Guide book- Guildship of marketing experts. Under the general editorship of I.S.Berezin. М., 2016. P. 196-202
  2. Imaeva G.R. Russian small and medium enterprises’ status in the context of changeable economic environment // Rossiya: gosudarstvo I obschestvo v novoy realnosty: Collection of scientific articles 2016. P. 73-77
  3. Imaeva G.R. Theoretic and methodology aspects of learning the social role of small and medium enterprises // Monitoring obschestvennogo mneniya: economicheskiye I socialniye peremeny. 2015. № 4 (128). P. 141-153
  4. Imaeva G.R. Thesaurus of business social role // Upravleniye megapolisom. 2014. № 2 (38).P. 13-20 
  5. Imaeva G.R. Research approaches to business climate in Russia // Sovremenniye issledovaniya socialnych problem. 2014. № 2 (34). P. 10 
  6. Imaeva G.R. Business climate in Russia and factors forming it: sociological analysis // Monitoring obschestvennogo mneniya: economicheskiye I socialniye peremeny. 2013. № 2 (114). P. 114-121
  7. Imaeva G.R. Financial service consumers’ rights protection: sociological aspects // Bankovskoye pravo. 2012. № 6. P. 37-43 
  8. Imaeva G.R. The efficiency of governmental programs supporting small and medium enterprises: sociological analysis // Monitoring obschestvennogo mneniya: economicheskiye I socialniye peremeny. 2012. № 4 (110). P. 174-175 
  9. Imaeva G.R., Guskova A.S. Sociological researches as an instrument of trademark legal defense // Patenty I licenzii. Intellektualnye prava. 2007. № 3. P. 20-23

Books and monographs 

  1. Financial behavior of senior citizens in Russia in the context of digitalization / Authors: Aimaletdinov T.A., Antonyan S.S., Baymuratova L.R.,Imaeva G.R.,  Tomilova O.V., Sharova O.A., NAFI Analytical center. – М.: Publishers NAFI, 2017Children and finance 2.0: Savings and payments safety /Authors: Antonyan S.S., Imaeva G.R, Aimaletdinov A.A., Baymuratova L.R, Sharova O.A.; NAFI Analytical center. – М.: Publishers NAFI, 2017.
  2. Imaeva G.R., Lvovskaya O. Financial behavior of Russians in 2015 // Marketing v Rossii 2016. Guide book- Guildship of marketing experts 
  3. Imaeva G.R., Lobanova I., Aimaletdinov T.A. Children and finance. М., 2015
  4. Business encyclopedia «Payment cards» / Goldovskiy I.M., Goncharova M.U., Grachov A.N., Gruzdev S.L., Demchev I.A., Doronin A.M., Dostov V.L., Imaeva G.R., Kuzin M.V., Kutyin V.M., Novikov A.A., Pukhov A.V., Pyatiizbyantsev N.P., Sebanov A.G., Sergeeva O.S., Smirnova-Krel O.M., Shust P.M., Yusupova A.E. М., 2014
  5. Imaeva G.R., Lobanova I., Tomilova O.M., Financial availability in Russia: consumer’s view, 2014
  6. Imaeva G.R. Research approach to business climate in Russia // Prodolzhaya Grushina. 2014. P. 304-305
  7. Encyclopedia of Russians’ financial behavior / Aimaletdinov T.A.,Imaeva G.R. Lobanova I.A., Lubimova M.V. М., 2013
  8. Imaeva G.R. Factors of small and medium enterprises’ development: opportunities and barriers // Third international Scientific-Practical sociological conference “Prodolzhaya Grushina”: Conference materials 2013. P. 151-156
  9. 100 facts about financial behavior of Russians: 2012 / Aimaletdinov.T.A., Barabanova U.B., Egorov S.A., Imaeva G.R., Katsaurova S.U., Lubimova M.V. М., 2012