Telephone interviews

 

Телефонное интервью 

A telephone interview is one of the most economical and common methods of collecting sociological information. As a rule, data is collected using a strictly formalised questionnaire for fixed or mobile communication. This type of survey is indispensable in the case of the need for a broad geographical coverage of the studied object.

Solved issues 

  • Description of the target group preferences of the product or service
  • Public opinion research
  • Estimating the capacity of the market for products or services
  • Description of socio-demographic and other characteristics of the target group of consumers of goods or services and so on.
Traditional telephone interview

CATI (Computer Assisted Telephone Interviewing)

Interviewing via mobile or fixed communication without the ability to automatically generate a database of contacts. The questionnaire can be presented both in paper form and online.

The telephone research system, which is a computerised workplace and is connected to the server. While using the CATI system it uses special software, that allows:  

  • to organise a paperless survey technology (program questionnaire, logical transitions, filters, etc.);
  • to generate a sample of telephone numbers;
  • to set and control sampling quotas automatically;
  • to monitor the interview process at each workplace.


  • Advantages of traditional telephone interview 

    Low cost  The cost of research using telephone interview, is usually lower than a personal interview.
    Efficiency  The opportunity to reach a large sample in a short period of time 
    Reachability of  hard to reach categories of respondents  The opportunity of interviewing hard to reach respondents 
    High level of control  High levels of quality control of the interviewer's work, as the conversation is on the record   

    Advantages of CATI (Computer Assisted Telephone Interviewing)



    Low cost  The cost of research using CATI, is usually lower than a personal interview.
    In addition, the CATI format saves on the cost for the questionnaires circulation and data entry.
    Efficiency  The opportunity to reach a large sample in a short period of time 
    Reachability of  hard to reach categories of respondents  
    The opportunity of interviewing hard to reach respondents 
    High level of control 
    High levels of quality control of the interviewer's work, as the conversation is on the record
    Providing a random selection of respondents Automatic formation of the contact database, allows the random selection of respondents 
    Logical control of conversation and quotas  Programming the questionnaire allows us to set and control sample quotas automatically, as well as to perform error free logical transitions on the questionnaire

    Provision of results 

    According to the research results the Customer gets: 

    • An excel spreadsheet in general distribution and cross-tabs by:
      • gender and age
      • education
      • family status
      • federal district and type of settlement
      • employment, sphere of activity and income 
    • Data in SPSS format 
    • An array of original questionnaires completed with respondents
    • Analytical research in PowerPoint (optional) format

    Why it's worth to work with us?

    • Cost: lower than face to face interview 
    • Professional help in drafting questionnaires
    • A wide network of interviewers 
    • A wide partner network of CATI studios across Russia
    • The opportunity to quickly obtain data for a large sample size
    Other research methods used by NAFI