NPScan Syndicated Research

NPScan – a joint quantitative study done for several (5-7) market players and aimed at reaching a general decision, as well as private goals and objectives. 



NPScan objectives

  • evaluation of loyalty level to and customer satisfaction with the companies involved in the research project
  • comprehensive analysis of factors that affect customer loyalty and satisfaction
  • assessment risk levels of potential outflow of customers

Methodology

Data collection: CATI-survey (Computer Assisted Telephone Interview) of the clients of participating companies in the study of the databases provided 

Sample study: an agreed number of effective interviews with clients of each participant of the study

Toolkit: a structured questionnaire which target interviews lasting 5-7 minutes

Frequency: once per quarter  


Advantages of using Ad Research with us

  • a comprehensive market overview including competitive analysis: 5-7 largest companies of a relevant industry are involved

  • lower cost compared to ad hoc format (savings more than 300%)

  • the project participant bears the costs only in terms of research on his client base, no fee is charged for polling competing clients

  • exact correspondence of respondents to the requirements for the target audience

  • the results are presented in the form of an analytical report available only to project participants

  • the project participant receives full versions of the survey databases

  • each research participant is given the opportunity to include in the research questionnaire up to 3 questions only for their clients and get sole access to the database of answers to them

  • NAFI provides comparative data on the level of loyalty and customer satisfaction of companies in the studied industry, the data will be obtained in the course of all-Russian Omnibus

  • the standards adopted in international and Russian research practice are strictly observed at every stage of the study 

 

The advantages of NPScan have already been used by 

 Почта Банк       2f9fe15f3a01356fe30f1f784948343calfastrah_logo1_-_kopiya_2.png 8a95df_b26c17954ad1a473dc4a0ac911eebcdf_2.png 22578844_2.png  Zetta Страхование  Ergo Росгосстрах  

Other study methods used by NAFI

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