Segmentation – grouping of consumers based on their market behavior, lifestyle and needs. This is a key step in strategy planning and company positioning. The data obtained during the segmentation allows to create a list of criteria that meets the needs of the company's target audience.

Why use Segmentation?

  • to get recommendations for product offers for each segment

  • to draw up a typology and portrait of clients

  • to assess the prospects of positioning for a separate segment and determine the shares of each segment

  • to make a segment prioritization

Advantages of using Segmentation with us 

  • search for insights and practical business advice

  • development of a simulator program for segment identification that allows to determine the likelihood of belonging to a certain segment

  • the standards adopted in international and Russian research practice are strictly observed at every stage of the study

The advantages of Segmentation have already been appreciated by 

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Other study methods used by NAFI