Online survey is the fastest and most convenient tool for quantitative research. The online survey is conducted with the involvement of respondents via the Internet, in the format of a ready-made online panel, while the sample of respondents can take into account the sex, age, profession, geographic and other characteristics of the target group.
This method makes it possible to carry out surveys of difficult to achieve target audiences or specific customers of the Customer. The level of Internet connectivity in Russia is 65–70%.
The advantages of an online-survey
|The speed||Usually, no more than 5-7 days after the questions are coordinated with the Customer, before the results are received|
|Cost||Conducting online research can significantly reduce the cost of the project|
Mathematical algorithms exclude from questioning dishonest respondents;
Double script check before questions to the respondents;
Pilot launch and internal quality control
|Quality||Respondents answer more sincerely. The absence of an interviewer tends to lead to the percentage of respondents offering just socially approved answers significantly reducing.|
|Multimedia questions, click-tests||Video, audio, image, as well as click- and shelf- tests are available in the online format|
|Eliminate data entry errors||Automatic digitisation of results in real time|
|International standarts||Meets ESOMAR standards and OECD recommendations for conducting representative online studies|
Online surveys with NAFI
- Professional compilation of qualitative sociological questions.
- The results of the data in the general distribution and the cross table are presented in the .xls format.
- The data set in the SPSS format.
- Recruiting survey participants for a qualitative study.
- Analytical report and data visualisation.