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Online survey is the fastest and most convenient tool for quantitative research. The online survey is conducted with the involvement of respondents via the Internet, in the format of a ready-made online panel, while the sample of respondents can take into account the sex, age, profession, geographic and other characteristics of the target group. |
This method makes it possible to carry out surveys of difficult to achieve target audiences or specific customers of the Customer. The level of Internet connectivity in Russia is 65–70%.
The advantages of an online-survey
| The speed | Usually, no more than 5-7 days after the questions are coordinated with the Customer, before the results are received |
| Cost | Conducting online research can significantly reduce the cost of the project |
| Control |
Mathematical algorithms exclude from questioning dishonest respondents; Double script check before questions to the respondents; Pilot launch and internal quality control |
| Quality | Respondents answer more sincerely. The absence of an interviewer tends to lead to the percentage of respondents offering just socially approved answers significantly reducing. |
| Multimedia questions, click-tests | Video, audio, image, as well as click- and shelf- tests are available in the online format |
| Eliminate data entry errors | Automatic digitisation of results in real time |
| International standarts | Meets ESOMAR standards and OECD recommendations for conducting representative online studies |
Online surveys with NAFI
- Professional compilation of qualitative sociological questions.
- The results of the data in the general distribution and the cross table are presented in the .xls format.
- The data set in the SPSS format.
- Recruiting survey participants for a qualitative study.
- Analytical report and data visualisation.
Other methods of research, used by NAFI