|
Online focus groups are held on the interactive platform, NAFI Forum, simulating the virtual focus group room. Access to the resource is supported and available 24 hours per day and focused to the needs of customers. |
Instruments and methodology
Moderator:
- Creates discussions
- Has a full control over the time and duration of the event
- Divides the participants into subgroups
- Uses projective techniques
- Manages the time and intensity of the research
Participants:
- Profiling of the target group, is carried out with the Customer
- Recruitment of among customers of the Customer as participants of the Forum, from the Contractor's own database, from online panels and from amongst the respondents of the Online Omnibus NAFI
- Full freedom in discussing the issues is raised
- Maximum immersion in the process of communication
- Perform offline tasks of the moderator (maintaining diary entries, visiting outlets, fixing on key points during the day, etc.)
- Interact both with the moderator and with other participants of the Forum
- Monitoring the process of discussions in real time
- Communication with the moderator directly, with the possibility of adjusting the course of the research and questions of interest.
|
6 key advantages:
|
|
| 1. Geography |
|
| 2. Online environment |
|
| 3. Depth |
|
|
4. |
|
| 5. Cost |
|
| 6. Time |
|
Provision of results:
According to the research results, the Customer would get:
- The ability to view the process of discussions in real time
- Full transcripts of the discussions
- An analytical report in MS PowerPoint / pdf format.
Other research methods used by NAFI