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Consumers questioning: the method of collecting information by the self-filling of the questionnaire by respondents themselves. |
What is the questioning used for?
- The monitoring of the social and political moods of the population
- Studies of the consumer behavioural structure (Usage and Attitude)
- Measuring the effectiveness of advertising campaigns
- The study of the media preferences of the population
- Price research
- Receiving information on sensible, sensitive issues
Advantages of the questionnaire survey
| The ability to organise mass research | The ability to interview, large numbers of respondents at their place of work or study |
| High regulation | Strict regulation of the procedure, makes it possible to obtain well-structured and comparable results |
| Anonymity | The anonymity of respondents increases the objectivity and sincerity of the answers received. It also eases the questioning of sensitive topics for a person |
| Low cost of research | The relatively low labour intensity of the procedures for preparing and conducting a research |
| Absence of "interviewer effect" | Absence of the influence and behaviour of the interviewer impacting on the respondent's responses |
| materials | A possibility to offer visual materials to the respondent for evaluation |
Results provision
Based on the results of the survey, the customer receives:
- An excel spreadsheet in general distribution and cross-tabs by:
- Gender and age
- Education
- Family status
- Deferral district and type of settlement
- Employment, sphere of activity and income
- Data in SPSS format
- Analytical report in PowerPoint format (optional)
Advantages of the method
- Cost: lower than a face-to-face interview
- The ability to quickly obtain data for a large sample size