Method

NAFI offers a full range of research methods for solving your problems.

I. Quantitative research allow to obtain quantitative characteristics of the studied object. They differ in their coverage of a wide audience of objects of research, therefore, sampling plays an important role in their implementation. Quantitative research is based on clear mathematical and statistical models. The purpose of quantitative research is to obtain and analyze reliable data subject to comprehensive statistical processing.

  • All-Russian population survey (omnibus)
  • All-Russian entrepreneurs survey (business omnibus)
  • Internet omnibus
  • Questionnaires
  • Personal interviews(face-2-face)
  • Hall tests
  • Mystery Shopping / Calling 
  • Telephone interviews (CATI)
  • Mobile surveys 
  • Online surveys
  • Conjoint analysis
  • II. Qualitative research allow to get detailed information about interpritations, depth motivation, needs and preferences of respondnets. This type of research is used in developement and positioning of product and services., creation and testing of advertising campaign concepts, organization image study and similar problems solution. 

  • Focus Groups
  • Online focus groups 
  • In-depth interviews
  • Expert interviews 
  • Shop Along | Accompanied shoppings
  • Ethnographic research 
  • Neuromarketing
  • III. Desk Research is the collection of information from open and closed sources for its further systematization and analysis. It is realized through research of the databases of official state statistics, reports of specialized financial departments, publications in the media and the Internet, commercial database resources, economic reference books and other sources.
    NAFI has access to subscription content and databases, including:

    • relevant international periodicals databases (EBSCO, ProQuest, PressDisplay, Dow Jones Factiva)
    • Russian media (Interfax-Scan, Integrum, Public.ru, EastView) and scientific (eLIBRARY.ru) databases
    • subscription content of the World Bank – World Development Indicators, Global Development Finance, WB e-Library, OSCE databases, IMF’s resources
    • statistical/marketing reports and analytical market reviews databases (Euromonitor’s Global Market Information DB, Marketline Datamonitor 360)
    Information collected in the course of desk research is refined and supplemented during expert interviews.

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