Segmentation

Grouping of consumers based on their market behavior, lifestyle and needs. This is a key step in strategy planning and company positioning.

The data obtained during the segmentation allows to create a list of criteria that meets the needs of the company's target audience.

Why use Segmentation?

• to get recommendations for product offers for each segment
• to draw up a typology and portrait of clients
• to assess the prospects of positioning for a separate segment and determine the shares of each segment
• to make a segment prioritization

Advantages of using Segmentation with us

• Search for insights and practical business advice
• Development of a simulator program for segment identification that allows to determine the likelihood of belonging to a certain segment
• The standards adopted in international and Russian research practice are strictly observed at every stage of the study