Ad Research
Studies that help to identify effective advertising messages and to analyze the effectiveness of advertising campaigns. Depending on the goals, research can be done before, during and after the end of the campaign.
Ad Research helps to understand customers and their motivation through advertising testing, to predict effectiveness of an advertising campaign.
Testing your ads is the best way to see how effective a new ad can be. Achieving the best results requires a clear understanding of what the main purpose of the tested ad is – to increase brand awareness, to build a brand image or to boost sales.