Conjoint analysis (CA)

Is the most popular and precise statistical method to study consumer preferences. It allows to determine the best configuration for new or existing products/services.

A researcher compares attributes of products to identify those that have the greatest impact on purchasing decisions. CA can be applied to a wide variety of categories of products or services at the stage of their creating or changing their current parameters.

Why use CA?

• to select the optimal configuration of the product/service (price, package size, design, etc.)
• to determinate the relative importance of individual attributes of products or services (by the power of influence on the choice when buying)
• to forecast demand when changing product/service configuration parameters
• to model the market segment (to distribute demand between the product and its competitive environment)
• to identify consumer segments based on their preferences

Advantages of using CA with us

• Representation of the target audience by the maximum number of characteristics (including geographic)
• Thorough recruiting of representatives of the target audience
• Only experienced interviewers and moderators are involved in the data collection process
• A simulator is being developed to visualize the results of Conjoint Analysis
• The results of the research are presented at the office of the client company, if necessary